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<img alt="Tara Eustace" data-entity-type="file" data-entity-uuid="3756ba26-c039-4c9b-9ac1-732a83303756" src="/sites/default/files/inline-images/names-tara-eustace-chief-opportunity-sales-officer_MARY-KAY_030625.jpg" width="640" class="align-center" height="800" loading="lazy" />DALLAS, March 10, 2025 /CSRwire/ - To empower future growth, iconic beauty and entrepreneurship company <a href="http://www.marykayglobal.com/" target="_blank">Mary Kay</a> announced the appointment of Tara Eustace as Chief Opportunity and Sales Officer.

A trailblazer and long-time Mary Kay executive, Eustace will lead the Global Opportunity and Sales organization with a core mission: to put the “Mary Kay Opportunity” at the center of all entrepreneurial business strategies. She will oversee all Mary Kay regions, leading the team of region presidents and general managers in over 40 markets around the world.

Eustace’s newly formed organization will focus on transforming the Independent Beauty Consultant (IBC) experience, elevating them as personal beauty advisors for Mary Kay’s product portfolio, brand, and opportunity. With the core mission at the forefront, Eustace will be inviting the next generation to join the entrepreneurial journey. To achieve the vision, she and her team will digitally empower all generations of IBCs with every opportunity to connect their businesses with consumers through digital upskilling, innovative digital tools, and e-commerce solutions across integrated platforms and channels.

Eustace will drive the streamlining of global sales operations, activating four strategic areas: global salesforce development and education, global salesforce experience, global salesforce insights &amp; analytics, and global salesforce social commerce and communications. This includes a commitment to expanding Mary Kay’s footprint to empower women to pursue the dream of owning their small businesses wherever they are.

“Tara and her team are on a mission to ignite passion around the Mary Kay Opportunity, putting it at the forefront of everything we do,” said <a href="https://marykayglobal.com/leadership/ryan-rogers/" target="_blank">Ryan Rogers</a>, Chief Executive Officer (CEO) of Mary Kay. “With her entrepreneurial and visionary mindset and a track record of breaking into new markets, Tara will be instrumental in shaping the future of the business for our Independent Beauty Consultants and their customers, leveraging technology and elevating our unparalleled experience to new heights in the beauty and direct-selling industries.”

Eustace has served in various leadership positions worldwide over the course of her more than thirty-year career. Her unwavering commitment to women’s entrepreneurship has contributed to reshaping the direct selling industry, touching the lives of millions of women, from personal growth to financial rewards and more. Eustace has led Mary Kay’s growth in Europe and beyond, spearheading the most recent Mary Kay expansions into Hungary in 2023 and Kyrgyzstan in 2024.

“When Mary Kay Ash founded our company, she knew that no greater opportunity existed for women than the one we have to offer. I am energized to ignite innovation, empower our Independent Beauty Consultants to sell with confidence wherever they are, and connect the next generation to a vibrant, sustainable, and dynamic earning opportunity,” said <a href="https://marykayglobal.com/leadership/tara-eustace/" target="_blank">Tara Eustace</a>, Mary Kay’s Chief Opportunity and Sales Officer. “Every single one of our Independent Beauty Consultants is a small business owner who directly benefits from the sale of Mary Kay products. When local customers purchase Mary Kay products from Independent Beauty Consultants, they support a family. And when they support a family, they support a dream.”

Eustace holds a Bachelor of Arts degree in Russian Studies and International Relations from the University of Virginia, United States. She serves on the European Direct Selling Association’s (Seldia) CEO Council Board.

As International Women’s Day (IWD) approaches, this leadership appointment by Ryan Rogers honors Mary Kay Ash’s legacy of empowering women. At Mary Kay, women make up 54% of the executive team, 63% of the global workforce, and 63% of the R&amp;D team1.

<blockquote>
Did you know:

<ul><li>Nearly 30% of sales force members who started a Mary Kay business over the past year are under the age of 352.</li>
	<li>In 2023 and again in 2024, Mary Kay was named the #1 Direct Selling Brand of Skin Care &amp; Color Cosmetics in the world by Euromonitor International3.</li>
</ul></blockquote>

1Source: Women Representation and Leadership at Mary Kay (May 2024)

2Source: Mary Kay Inc. 2024 U.S. data

3“Source Euromonitor International Limited; Beauty and Personal Care 2024 Edition, value sales at RSP, 2023 data”

Mary Kay Inc. Names Tara Eustace Chief Opportunity and Sales Officer

<center><iframe allow="accelerometer; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="370" src="https://www.3blmedia.com/sites/default/files/2025-03/Program-Empowers-Veterans-Working-in-Media_Paramount_03052025.mp4" width="100%"></iframe></center>

<a href="https://www.dav.org/learn-more/news/2025/how-a-paramount-program-empowers-veterans-working-in-media/" target="_blank">Previously published by DAV</a>
<img alt="group of people in front of Paramount Pictures " data-entity-type="file" data-entity-uuid="58508de0-ec76-4d9d-9457-b4be6850c44b" src="/sites/default/files/inline-images/Program-Empowers-Veterans-Working-in-Media7_Paramount_03052025.png" width="640" class="align-center" height="1412" loading="lazy" />Veterans behind the scenes

A streaming hit on Paramount+, “SEAL Team” committed to unwavering authenticity as it followed the fictional Bravo Team of U.S. Navy SEALs. From star <a href="https://collider.com/seal-team-david-boreanaz-helmet-meaning" rel="noopener" target="_blank">David Boreanaz wearing an actual SEAL’s helmet</a> on screen to the numerous military veterans in the cast and crew, the series strove for realism in every detail during its recently ended seven-season run.

Dedication to on-screen authenticity is only one aspect that the Veteran Immersion Program, created by the Paramount Veterans Network in 2020 to guide and support veterans in the media industry, brings to the table.

While offering hands-on experience and the opportunity to network with the best in the business, this unique program supports a culture of camaraderie infused with mentorship, career counseling, skills development and job readiness.

“We identify skill sets in each of our participants, and then we grow that skill set,” said Betty Diaz, director of programs and operations for Paramount Veterans Network. With an uncle who served in the Marine Corps and a cousin who was wounded in the Army, Diaz has seen the importance of giving back to those who have served.
<figure role="group" class="align-center"><img alt="&quot; &quot;" data-entity-type="file" data-entity-uuid="8a0c6014-3226-4cd6-bb28-22f3e0a1cd19" src="/sites/default/files/inline-images/Program-Empowers-Veterans-Working-in-Media2_Paramount_03052025.jpg" width="440" height="600" loading="lazy" /><figcaption>Betty Diaz, Paramount Veterans Network, Image courtesy of DAV</figcaption></figure>“We’ve had veterans come into communications, animation, editing, event planning, event coordination, corporate responsibility, info security and tech. There’s a plethora of opportunities.”

These opportunities are often necessary for veterans, who have contributed some of their prime learning years to military service.

“Getting into media is very challenging,” Diaz continued. “For the military, as they’re getting out and transitioning, there are not a lot of open doors. It’s important for us to open these doors of opportunities for veterans to work in media.”

“This industry is a dog-eat-dog world,” said Torrin Fields, a senior postproduction editor at Paramount. “You feel alone; you feel isolated.”

Fields joined the Army as a military police officer in 2001, shortly after 9/11. Between 2002 and 2005, he deployed twice to Iraq, serving in a reconnaissance role both times.
<figure role="group" class="align-center"><img alt="&quot; &quot;" data-entity-type="file" data-entity-uuid="f860a26b-5ffb-48b1-851b-690fbc7f3c6d" src="/sites/default/files/inline-images/Program-Empowers-Veterans-Working-in-Media3_Paramount_03052025.jpeg" width="381" height="506" loading="lazy" /><figcaption>Torrin Fields, Image courtesy of DAV</figcaption></figure>The shared responsibility and mission of these deployments ultimately shaped how Fields views the world.

“The military gave me the opportunity to understand how to be a leader, a team player and also resilient,” Fields said. “Before I joined the military, I just cared about myself.”

But with service comes risk. Due to an injury he received in Iraq, Fields temporarily lost his ability to walk. He was medically discharged in 2005.

“I sacrificed my body,” Fields explained. “To this day, I have complications. I sometimes use a cane to walk. I can’t stand for longer than 30 minutes. The injury really did impact my physical ability.”

Fields moved to Los Angeles to begin working in the media field. He quickly found that the civilian workplace did not resemble the team environment he had experienced in the Army. “It was very difficult to find a team. You find a lot of individualistic behavior outside of the military,” Fields said.

When he learned about the Veteran Immersion Program, which was recruiting for its inaugural session, he knew he wanted to participate. Through courses and individual mentorship, he learned skills like public speaking, corporate leadership and networking, eventually landing his current role. However, for Fields, the best part of the program was finally finding his team.

“This program is about camaraderie, family. I always felt like they had my back,” Fields said. “They were always championing me.”

In 2023 and 2024, Paramount Veterans Network (and the immersion program) was recognized as a <a href="https://www.dav.org/get-involved/hire-veterans/dav-patriot-employer-recognition-program/" target="_blank">DAV Patriot Employer</a> for its dedication to the military community. The organization was also a featured employer at the DAV Job Fair that occurred at the 2023 Military Veterans in Journalism conference.

“Paramount’s program not only provides valuable employment and job training opportunities for veterans but also brings authenticity to programming—a service to the nation as the veteran population continues to shrink,” said Lamarr Couser, employment director at DAV. “Ensuring that real veteran perspectives are represented in media helps preserve their stories and contributions for future generations.”

Joshua Reyes can attest to the life-changing impacts of the Veteran Immersion Program. Now a sales associate for Paramount Global, Reyes grew up in an impoverished neighborhood in the Brooklyn borough of New York City with his mother and three siblings. Determined to break the cycle of poverty, he enlisted in the Marine Corps.
<figure role="group" class="align-center"><img alt="&quot; &quot;" data-entity-type="file" data-entity-uuid="6e137a3e-59cf-4bf1-8910-77ffcdef176a" src="/sites/default/files/inline-images/Program-Empowers-Veterans-Working-in-Media4_Paramount_03052025.jpeg" width="380" height="506" loading="lazy" /><figcaption>Joshua Reyes, Image courtesy of DAV</figcaption></figure>“It really gave me a foundation and structure that I needed at the time,” he said. He built a wide range of skills as an aviation ordnance technician and martial arts instructor.

“I learned values like honor, courage, commitment and service—all these things that I didn’t learn growing up,” he said.

But then an accident during an instructor training course changed the trajectory of his life.

Reyes’ back was broken, and doctors said he would never walk again. Refusing to accept that as his fate, he battled every day toward recovery. After a year of rehab in the Wounded Warrior Battalion, Reyes made a 95% recovery, including the use of his legs. But he was still medically discharged from service.

“I was going to be a lifer,” Reyes said. “My identity was so attached to the Marine Corps. Once you get out, you don’t have that support system. I struggled for a long time.”

He studied international business and acting in school, looking for direction and spark. Then he heard about the Veteran Immersion Program, which would offer the flexibility to pursue both his “passion and survival.”

He wasn’t expecting how therapeutic it would feel to immerse himself in other people’s stories through acting.

“You’re taught to really peel back the layers of your soul, your heart, and drop those walls. Acting has taught me to be comfortable with allowing myself to feel emotions of the character and portray those feelings freely,” he said. “It’s liberating.”

The opportunities at Paramount are not just for fully transitioned veterans. National Guard and Reserve members also find a welcome home in the immersion program.

Chris Murray, an editor with Paramount Global, always had a camera in hand before joining the Air Force as a tactical aircraft maintenance technician. After four years on active duty, Murray was ready to pursue a degree in film and business.
<figure role="group" class="align-center"><img alt="&quot; &quot;" data-entity-type="file" data-entity-uuid="c9638359-b542-4113-8cf2-a87d253914cd" src="/sites/default/files/inline-images/Program-Empowers-Veterans-Working-in-Media5_Paramount_03052025.jpeg" width="378" height="506" loading="lazy" /><figcaption>Chris Murray, Image courtesy of DAV</figcaption></figure>But his military career wasn’t over. He also joined the Air National Guard as a satellite operator for the Space Force.

Serving while trying to break into the film industry proved difficult.

“The hardest part is finding work that doesn’t feel like you’re underutilized or overqualified,” Murray said. “You can be called up at any time to serve your country. In a competitive field, you can’t afford to dip away for X amount of time.”

The Veteran Immersion Program provided the solution he needed.

“Paramount goes that extra mile with their immersion program,” Murray said. “You’re temporarily employed under the Veterans Immersion Program in the entertainment industry, allowing you to make connections and bridge that gap along with a community of veterans who have made that transition right before you.”

Those connections go a long way. “When you leave the service, you feel almost isolated,” Murray said. “Being a part of this program, you still feel that connection.”
<figure role="group" class="align-center"><img alt="&quot; &quot;" data-entity-type="file" data-entity-uuid="0c60a08f-7e80-4421-8353-faf639adc585" src="/sites/default/files/inline-images/Program-Empowers-Veterans-Working-in-Media6_Paramount_03052025.jpg" width="640" height="576" loading="lazy" /><figcaption>Paramount Veterans Network members attend an advanced screening of SEAL Team with David Boreanaz (actor), Spencer Hudnut (showrunner and executive producer) and Gerry Byrne (vice chairman and board member, Penske Media Corp.). Image courtesy of DAV</figcaption></figure>Building camaraderie in a competitive field is an important aspect to the program, according to participants, but so is giving back to the military community.

“Being a <a href="https://www.dav.org/get-involved/hire-veterans/dav-patriot-employer-recognition-program/" target="_blank">DAV Patriot Employer</a> is an opportunity,” said Diaz. “This award acknowledges all the good work that we’re doing. And we can do more. It’s the gift that keeps on giving.”

For Diaz, the mission is bigger than the program. “If I can show other media companies how to do this, I will,” she stated. “I just want to see vets thrive.”

<a href="https://www.dav.org/learn-more/news/2025/how-a-paramount-program-empowers-veterans-working-in-media/" target="_blank">Continue reading here.</a>

How a Paramount Program Empowers Veterans Working in Media

<img alt="Illuminated lightbulb on a graphic background" data-entity-type="file" data-entity-uuid="089c4d10-c4b2-45dd-a849-14cfe62d3fe9" src="/sites/default/files/inline-images/human-centered-approach-navigating-change-insights_CUMMINS-INC_022725.jpg" width="640" class="align-center" height="620" loading="lazy" /><a href="https://www.cummins.com/news/2025/02/19/human-centered-approach-navigating-change-insights-planet-and-me" target="_blank">Cummins</a>

‘The Planet and Me’ webinar series features expert conversations packed with actionable insights to drive meaningful change. When it comes to change, and change leadership, NextMapping™ founder Cheryl Cran is the authority. Whether you are a manager, engineer or sales professional, Cran says the key to successful innovation is confronting your own resistance to change.

With this knowledge plus conscious communication and personal accountability, leaders can transform workplace challenges into opportunities. While AI and automation adoption continues to accelerate, Cran argues that focusing on individuals — not tech — is the key to leading successful change.

Here is her three-pronged, human-centered approach we discussed in our conversation:

<ol><li>Change resistance is not just something to be overcome. It is something to be confronted with and understood. Treating regular one-on-ones as more than just check-ins is one opportunity for leaders to understand the human dynamics behind change resistance and to build trust through conscious communication.</li>
	<li>Change leadership creates an environment where everyone contributes to change. Cran says today's effective leader is not an autocrat but a mentor who asks powerful questions and genuinely invests in others' growth. As Cran noted, the best mentors are not threatened by others' potential — they are excited by it, even if it means their mentee might one day become their boss.</li>
	<li>Shared leadership is possible once change resistance is addressed. In a traditional hierarchical model, the leader is supposed to have all the answers. However, shared leadership empowers everyone to become a change leader regardless of title.</li>
</ol>These philosophies require leaders to be thoughtful about when to lead from the front, when to step back, and when to pivot. The things that worked for me and my leadership style 10 years ago, for example, were vastly different from the approaches I use today.

With the growth and transformational journey of Cummins Inc. in mind, I have pivoted from a focus on corporate adaptability to a focus on people — a human-centered approach. <a href="https://www.cummins.com/campaigns/planet-and-me-webinar-series?utm_source=sharepoint&amp;utm_medium=global-news-banner&amp;utm_campaign=corp-global-brand-the_planet_and_me" target="_blank">Watch the full webinar</a> to gain insights on how to cultivate change and adaptability in individuals, while leading with humanity in times of change.

A Human-Centered Approach to Navigating Change: Insights From ‘The Planet and Me’

<img alt="A human form overlaid with an image of golden circuitry and binary numbers" data-entity-type="file" data-entity-uuid="8bda6bb0-a096-44df-a62a-ad41dcbdeef4" src="/sites/default/files/inline-images/gold-machine-scaling-infrastructure-age-ai_KEYSIGHT-TECHNOLOGIES_020625.png" width="640" class="align-center" height="1024" loading="lazy" />During the gold rush, hopeful prospectors flooded the west to make their fortunes in gold. Today, technology pioneers are looking to stake their claim in the realm of artificial intelligence (AI). <a href="https://www.pwc.com/gx/en/issues/artificial-intelligence/publications/artificial-intelligence-study.html" target="_blank">Price Waterhouse Cooper (PWC)</a> estimates that 45% of total global economic gains by 2030 will be driven by AI as more sectors embrace the productivity and product enhancement benefits of AI. PWC’s research further suggests that AI could add an additional $15.7 trillion to the global gross domestic profit (GDP), which amounts to an increase of roughly 14%. This era-defining economic opportunity is driving demand for computational power and power density past what current capacity can handle.

Whether it is supplying goods, services, and security to gold prospectors or housing servers, storage systems, networking equipment, and data storage for enterprises, infrastructure enables progress. As AI adoption increases, the demand for <a href="https://www.keysight.com/us/en/industries/data-center-networking/ai-infrastructure.html" target="_blank">AI-ready compute, storage, and network capacity</a> is already exceeding its availability. This era-defining economic opportunity is driving demand for computational power and power density past what current capacity can handle.

Global government and business leaders have their eyes cast towards the possibilities that artificial intelligence (AI) promises. Policy frameworks like the European Union’s <a href="https://www.europarl.europa.eu/topics/en/article/20230601STO93804/eu-ai-act-first-regulation-on-artificial-intelligence" target="_blank">AI Act</a> and government investment schemes like the US CHIPS and Science Act provide frameworks and funding to stake their claims in the AI gold rush. Most recently, the newly inaugurated Trump administration announced the Stargate Project, a new company formed by OpenAI, Oracle, and Softbank that will invest $500 billion in building new AI infrastructure across the United States.

The private sector is also investing heavily in infrastructure to support future innovation. In November, <a href="https://www.forbes.com/sites/bethkindig/2024/11/14/ai-spending-to-exceed-a-quarter-trillion-next-year/" target="_blank" title="Forbes">Forbes</a> estimated that AI spending from the Big Tech sector will exceed a quarter trillion dollars in 2025 with the bulk of that going towards infrastructure. Microsoft alone is on track to invest $80 billion this year to build out data centers with the power and speed necessary to train powerful AI models. While these numbers seem staggering, the investment is necessary to keep pace with demand for the computational capacity required to ensure that AI innovation does not stagnate.

Computational power: the modern world’s most precious resource

AI data centers enable AI innovation because they offer the immense data storage, lightning-fast networking, and high-performance computing (HPC) capabilities required for AI workloads. They also have sophisticated cooling and power management systems that address the challenges associated with the high-density power demands of AI hardware. Without these unique features, the pioneering innovation pushing AI to its limits today would not be possible. However, as more organizations look to <a href="https://www.keysight.com/us/en/industries/data-center-networking.html" target="_blank">capitalize on the potential of AI</a>, AI data center designs — and the systems they employ — must evolve.

AI systems are rooted in machine learning (ML) and deep learning techniques, both of which are notorious for their computational intensity. AI models process vast quantities of data when they are being trained. They adapt and refine parameters throughout training to optimize performance. Even for basic models, this is a computationally intensive process.

In just a few short years, AI-based applications have advanced to a point that they’re subject to the law of diminishing returns. Increasingly complex models are needed to enhance existing use cases and to push the boundaries of emerging ones like generative AI. However, the computational power required to train advanced AI and ML algorithms increases by orders of magnitude as the models become more advanced and more demands are made of it. This magnitude can be illustrated by looking at OpenAI’s early generative AI (gen AI) machine models. Over the course of six years, the company’s machine learning models saw a staggering 300,000-fold increase in the computing power required to run their models.

Six years ago, OpenAI had little competition for the resources required to train the models that became ChatGPT. Now, there are significantly more players on the field training gen AI models – all vying for access to only modestly more resources. Computational power on the scale necessary to produce the next ChatGPT has become a precious, finite resource. Expanding access to this resource is a costly affair as evidenced by the size of investments being made to build them. With AI evolving at a breakneck speed, AI data center developers are looking for solutions to ensure that these critical innovation enablers can adapt and scale to meet future demand.

Planning for the unpredictable

Building a data center for the <a href="https://www.keysight.com/us/en/learn/hubs/ai-technology.html" target="_blank">age of AI</a> means ensuring that these facilities can accommodate the power consumption of large-scale GPU clusters, adapt to shifting balances between cloud and edge computing, and increase capacity to keep pace with rising demand without disruptions or downtime. In addition to increasing capacity by constructing new data centers, it is crucial to ensure they are reliable and secure. Currently, traditional data center testing solutions are used to design and test both the components and the systems comprising AI data centers. This approach has been pushed past its limits, necessitating a new approach.

AI data centers are comprised of intricate systems built from a complex web of individual components. A flaw in any one of these pieces weakens the infrastructure that enables the innovation and market capex it promises. An AI data center then, is only as reliable as its weakest link. On the cutting edge of performance, every chip, cable, interconnect, switch, server, and GPU represents both vast potential and equally steep risk. To mitigate this risk, each individual component must work independently and cohesively as a system – under relentless and growing demand.

Building networks capable of handling the crushing demands of AI workloads means validating every component, connection, and configuration. With the stakes and scale this high, even the smallest efficiency gain, operational improvement, or performance enhancement can push back against innovation’s diminishing returns. Staking a successful, profitable claim in this modern gold rush requires a new technology stack that can withstand whatever the future brings.

Future-Proofing AI Innovation

Meeting future demand for AI-ready networks, semiconductors, and data center equipment demands an AI-ready tech stack of test and simulation tools. This gold rush will see countless digital prospectors vying to strike a rich seam. AI-ready test and simulation tools will set the successful apart. Keysight is helping AI data center designers to future-proof designs and build out a robust tech stack of tools tailored to the dynamic needs of such complex environments. With a full-stack portfolio of simulators, emulators, and test hardware, Keysight solutions make it easy to emulate real-world AI workloads, validate network components, and optimize system-level performance across every layer from physical hardware to application-level behavior.

Gold in the Machine: Scaling Infrastructure for the Age of AI

<img alt="Person taking notes at a desk that is in a field with wind turbines." data-entity-type="file" data-entity-uuid="00d3b8e3-497f-455a-bff4-7a234c6f09e0" src="/sites/default/files/inline-images/sustainable-office-spaces_Cisco_22825.jpg" width="640" class="align-center" height="675" loading="lazy" />The need for sustainability is everywhere, including where we work.

Sustainability is an important consideration for businesses—and with good reason. From rising global temperatures to unprecedented levels of plastic pollution, we are constantly reminded of the importance of this topic

“I’m fortunate to meet with a lot of big companies every week—and this topic comes up in all my interactions,” says Snorre Kjesbu, SVP and GM of employee experiences at Cisco.

He is also fortunate in being able to help these companies out. As the person in charge of a portfolio of <a href="https://www.cisco.com/c/en/us/products/collaboration-endpoints/index.html" rel="noreferrer noopener" target="_blank">collaboration technologies</a> enabling remote working and virtual meetings, he is already instrumental in helping to cut greenhouse gas (GHG) emissions linked to business travel.

As of 2023, <a href="https://fortune.com/2023/09/15/airline-industry-business-travel-revenues-flights-emissions-climate-change/" rel="noreferrer noopener" target="_blank">12 percent of travel volume worldwide</a> was for business, but the level is falling thanks to videoconferencing. The technology is also helping cut emissions linked to commuting, by allowing more people to work from home.

Cutting corporate carbon footprints is “the right thing to do,” says Kjesbu. “It’s right that we use the scarce resources of the planet correctly.”

But sustainability is also often good for the bottom line. Research from an industry body called the Energy Efficiency Movement shows the industrial sector could save $437 billion by 2030 by applying efficiency measures such as digitizing machinery and processing data in the cloud.

“There is often a view that being sustainable costs more money, but that’s not the case when it comes to efficiency,” says Energy Efficiency Movement communication and marketing lead Lisa Bounoure. “Efficiency offers clear return on investment.”

For Kjesbu, this quest for efficiency does not stop at helping cut the GHG emissions involved in corporate meetings. Cisco, which has a goal to reach net zero GHG emissions across its value chain <a href="https://www.cisco.com/c/en/us/about/csr/environmental-sustainability/net-zero.html" rel="noreferrer noopener" target="_blank">by 2040</a>, is also striving to improve the lifecycle efficiency of its products.

As an example, 52% of the plastic in the Cisco Collaboration devices product line is post-consumer recycled (PCR) plastic. Kjesbu says that replaces the use of 154 tonnes of virgin plastic with plastic removed from the waste stream, an amount of plastic equal to 7 million rubber ducks per year.

The ENERGY STAR®-certified phones are also designed to require minimal amounts of metals, so even the top-end models in the series only weigh around a kilogram. Less weight means less energy is required to ship the phones in bulk, reducing supply chain costs and emissions.

In addition to using fewer materials in manufacturing, office devices are being designed to consume less energy throughout their lifecycle.. The new <a href="https://www.webex.com/us/en/devices/board-series/cisco-board-pro.html" rel="noreferrer noopener" target="_blank">Cisco Board Pro</a>, for instance, has been engineered to consume85-89 percent less power in standby mode versus Display Off.

Cutting standby power might not seem like a big deal, but all the devices currently in sleep mode around the world account for 1 percent of global carbon emissions, or about a third of the amount caused by aviation in 2023. And cutting these emissions can have a multiplier effect, says Kjesbu.

“If you use less power in sleep mode, it also means you generate less heat and so you don’t need to cool buildings as much,” he notes.

But the real prize for office sustainability is to amplify such multiplier effects with digital technology. Smart building systems can determine whether a work area is being used and—if not—shut down lighting and heating systems automatically, potentially saving massive amounts of energy.

According to the Energy Efficiency Movement, more than 40 percent of the energy used in a typical commercial building is for heating, ventilation, and air conditioning (HVAC)—and around 35 percent of it is wasted.

However, a digital building management system with artificial intelligence can help cut HVAC emissions by up to 40 percent, while slashing 25 percent off operating costs.

This is a remarkable sustainability gain, but Kjesbu has another sustainable office equipment design trick up his sleeve: making things last longer. “If you design products that last longer, you will buy fewer and have a smaller footprint,” he says.

“It’s a big difference if a product lasts four years or seven years,” he adds.

In taking sustainability to heart, Cisco is staying ahead of a growing workplace trend.

Sustainability is an increasingly important factor in office design," says John Stephan, a building products and services deal advisory partner at the accountancy firm BDO.

“From building materials to office-based technologies, we are seeing a growing appetite for options that reduce waste and emissions," he says.

As far as the planet is concerned, that is a healthy appetite indeed—and one that conscious corporations such as Cisco are happy to satisfy.

View original content <a href="https://newsroom.cisco.com/c/r/newsroom/en/us/a/y2025/m02/setting-a-course-for-more-sustainable-office-spaces.html" target="_blank">here</a>.

Cisco: Setting a Course for More Sustainable Office Spaces

<img alt="birds eye view of New York City" data-entity-type="file" data-entity-uuid="0bb2493c-f2cf-496b-9652-1d9317b6b29d" src="/sites/default/files/inline-images/Landmark-Connectivity_T-Mobile_022625.jpeg" width="640" class="align-center" height="640" loading="lazy" />BELLEVUE, Wash., March 3, 2025 /CSRwire/ - The City of New York selected T-Mobile (NASDAQ: TMUS), America’s 5G leader, as the municipal entity single carrier to support a wide variety of mission-critical operations across the city.

“Our mission is to use reliable, cutting edge technology to make New York City safer and more affordable for all, and this collaboration with T-Mobile is helping us do just that,” said New York City Chief Technology Officer Matthew Fraser. “By leveraging T-Mobile’s innovative technology, we’re ensuring that New York City’s first responders have the tools they need to operate at the highest level — a critical component of our mission to enhance public safety.”

A Bold Vision for the Future of NYC  
The deal represents another major step in delivering on the city’s mission of making the city safer and more affordable. By choosing T-Mobile’s proven, best-in-class 5G standalone network, New York City is poised to benefit from:

<ul><li>Unprecedented support for first responders: NYC’s public safety network, will have access to the latest 5G technology in the nation — 5G standalone (SA) — to support public safety innovation that the city is known for. 5G SA brings benefits like network slicing and increased security, and powers T-Mobile's revolutionary network solution for first responders: <a href="https://www.t-mobile.com/news/business/t-priority-network-slice-for-first-responders" target="_blank">T-Priority</a>. T-Mobile was the first provider in the world to roll out a 5G standalone network back in 2020 and runs the largest scaled 5G standalone network in the U.S. today.</li>
	<li>Unbeatable benefits for NYC employees: City employees and their families will soon have access to incredible discounts on T-Mobile’s best plans on the nation’s leading 5G network. These plans come packed with incredible benefits like the <a href="https://www.t-mobile.com/tv-streaming" target="_blank">best entertainment streaming bundle</a> in wireless, <a href="https://www.t-mobile.com/benefits/travel/in-flight-wifi" target="_blank">free in-flight Wi-Fi</a> across major airlines, <a href="https://www.t-mobile.com/customers/unlimited-roaming-sms-data" target="_blank">high-speed data and texting abroad</a> and so much more.</li>
</ul>Advanced Technology for NYC’s First Responders  
T-Mobile’s network will serve as the connectivity backbone for the largest public safety departments in the U.S., in one of the most scaled, congested, and demanding environments for connectivity anywhere in the world. That’s why New York City’s first responders will have access to T-Mobile’s T-Priority, an innovative solution that delivers America’s best 5G network experience for first responders on the front lines. It features the nation’s first 5G network slice for first responders, bringing them lower latency and faster 5G speeds more consistently and the highest priority across every single 5G band even — and especially — in times of extreme congestion.

“The opportunity to serve the first responders, employees and residents of New York City is a tremendous honor for T-Mobile and we’re already off to a great start,” said Callie Field, President, T-Mobile Business Group. “The scale and scope of what this city does to keep its people safe every day, paired with the administration’s vision of a safer and more affordable New York is a perfect match for T-Mobile's relentless focus on delivering innovative, next-generation solutions that combine the nation’s leading 5G network with the greatest customer value in wireless.”

Learn more about T-Priority and first responder benefits by visiting <a href="https://www.t-mobile.com/business/t-priority" target="_blank">https://www.t-mobile.com/business/t-priority</a>.

Follow <a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Ftwitter.com%2FTMobileNews&amp;data=02%7C01%7CGina.Cohen3%40T-Mobile.com%7C99a364c68ae74ac2a38508d7a6aa2b95%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C637161122116110118&amp;sdata=EmvFbas31iO9vDTPE5udP5OqKFD%2FYropl5DHQhnsqaE%3D&amp;reserved=0" target="_blank">@TMobileNews</a> on X, formerly known as Twitter, to stay up to date with the latest company news.

# # #

About T-Mobile  
T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Mint Mobile. For more information please visit: <a href="https://www.t-mobile.com/" target="_blank">https://www.t-mobile.com</a>

Media Contact  
T-Mobile US, Inc. Media Relations  <a href="mailto:MediaRelations@T-Mobile.com" target="_blank">MediaRelations@t-mobile.com</a>

Investor Relations Contact  
T-Mobile US, Inc.  <a href="mailto:investor.relations@t-mobile.com" target="_blank">Investor.Relations@t-mobile.com</a>  <a href="https://investor.t-mobile.com/" target="_blank">https://investor.t-mobile.com</a>

T-Mobile Wins Landmark Connectivity Deal With the City of New York, Enhancing Public Safety and Affordability

<img alt="Direct Relief Names Outgoing Salesforce President &amp; CFO Amy Weaver As Next Chief Executive Officer" data-entity-type="file" data-entity-uuid="48327e17-fc74-4ffa-9e1b-0514bf1a8349" src="/sites/default/files/inline-images/names-outgoing-salesforce-president-cfo_DIRECT-RELIEF_030725.jpg" width="640" class="align-center" height="720" loading="lazy" />SANTA BARBARA, Calif., March 10, 2025 /CSRwire/ -<a href="https://www.directrelief.org/" target="_blank"> Direct Relief</a>, one of the world’s leading humanitarian aid organizations, announced today that Amy Weaver will become its new Chief Executive Officer, effective May 5, 2025. Weaver is the President and Chief Financial Officer at Salesforce and previously served as Chief Legal Officer for the Fortune 500 company.

In a letter to Direct Relief employees, Mark Linehan, Chair of the Board of Directors, wrote, “Amy is a truly accomplished professional and an outstanding human being. In selecting Amy, we sought a leader with the caliber, passion, and experience to guide Direct Relief through the accelerating scale and complexity of the humanitarian challenges that lie ahead. She is widely known for being a deeply strategic and deliberate thinker–a force for change who always puts people first.”

Weaver brings a unique professional background spanning business, law, finance, and operations. In her nearly 12 years at Salesforce, Weaver led the global finance organization as Chief Financial Officer, the global legal and corporate affairs organization as Chief Legal Officer, and oversaw many different functions across the business including Global Communications, Real Estate and Workplace Services, Corporate Development, Accessibility, Government Affairs, Audit, and Ethics &amp; Compliance. Prior to Salesforce, Weaver was an EVP and General Counsel at Univar and SVP and Deputy General Counsel at Expedia Group.

An attorney by trade, Weaver has worked around the globe — in private practice in both the United States and Hong Kong, and as a legislative aide to a member of the Hong Kong Legislative Council. She began her legal career as a clerk on the U.S. Ninth Circuit Court of Appeals.

Weaver follows Thomas Tighe who led the organization with distinction for 24 years, expanding Direct Relief’s reach to become the fifth-largest charity in the United States and among the largest providers of charitable medications within the U.S. and globally. Dr. Byron Scott will continue to serve as the interim Chief Executive Officer until May 4, after which he will continue to serve as the interim Chief Operating Officer until the COO position has been filled and onboarded to ensure a seamless and smooth transition.

“Over the past 75 years, Direct Relief has established a powerful legacy of delivering meaningful impact to those in need,” said Weaver. “I’m honored and excited to build on that foundation and help shape the future of humanitarian response. As global challenges grow more urgent and complex, Direct Relief has a responsibility not just to meet the demand for medical aid, but to lead the way in reimagining how we respond to a rapidly changing world. I’m inspired by the dedication and expertise of this incredible team, and I look forward to working together to drive innovation and make an even greater difference."

Weaver is a longtime advocate for affordable housing and disaster response. She served on the Board of Directors for Habitat for Humanity International, provided on-the-ground volunteer support to Habitat in Kenya, Poland, and Puerto Rico and is a member of the Council on Foreign Relations.

About Direct Relief

Direct Relief is a humanitarian aid organization, active in all 50 states and more than 80 countries, with a mission to improve the health and lives of people affected by poverty or emergencies – without regard to politics, religion, or ability to pay. Recipient of the 2025 Seoul Peace Prize, Direct Relief is ranked by Forbes as the fifth-largest U.S. charity and maintains a perfect 100% rating from Charity Navigator. For more information, please visit<a href="https://www.directrelief.org" target="_blank"> directrelief.org</a>.

Direct Relief announces Amy Weaver as its next CEO starting May 5. Weaver has spent her career scaling global impact in the private sector—expertise she will leverage to further advance Direct Relief's mission and extend life-saving aid to even more people worldwide.

Direct Relief Names Outgoing Salesforce President & CFO Amy Weaver As Next Chief Executive Officer

<center><iframe allow="accelerometer; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="370" src="https://www.3blmedia.com/sites/default/files/2025-03/Spoon_Animation_3_6_B%20%281%29.mp4" width="100%"></iframe></center>

BATTLE CREEK, Mich., March 10, 2025 /CSRwire/ - National Cereal Day (March 7) is the perfect time to rediscover the original breakfast classic of cereal and the benefits that can be found in the cereal aisle today. Many people may not know that cereal is the No. 1 source of fiber for kids.[1] Cereal eaters also get more essential nutrients than non-cereal eaters and consume no more added sugar than those who don’t eat cereal.[2]
<img alt="Family eating Corn Flakes " data-entity-type="file" data-entity-uuid="5c1524de-e94c-4d98-8d00-9e7236313aed" src="/sites/default/files/inline-images/WK%20Family_1%20Resized.jpg" width="640" class="align-center" height="853" loading="lazy" />“As a registered dietitian and cereal-lover, my favorite thing about cereal is it provides many key nutrients often lacking in most people’s diets,” said Sarah Ludmer, Chief Wellbeing and Sustainable Business Officer at WK Kellogg. “Cereal also is often how people introduce other nutrient-rich foods like milk, fresh fruit, nuts and seeds to their diets, which can be customized to fit individual dietary needs.”

What You May Not Know About Cereal

A Fiber Destination 

For the 95% of Americans who don’t get enough fiber, the grain in cereals can help fill that deficit.[3] Cereal is the No. 1 source of fiber for kids and is also the top breakfast source of whole grains for children.[4] WK Kellogg makes more than 140 cereals that offer a good source of fiber and more than 70% of its cereals contain at least eight grams of whole grains.

Good Source of Protein

Did you know that a bowl of cereal and milk can provide as much protein as an egg? One egg offers six grams of protein, while cereals like Frosted Mini-Wheats® and Kellogg’s Raisin Bran® have five grams and milk provides another six. Some Special K® and Kashi® cereals even offer 10 grams or more in protein. Since 90% of cereals are consumed with milk, they’re a powerful breakfast choice with protein.
<img alt="Woman pouring milk " data-entity-type="file" data-entity-uuid="ea67b9b6-0361-4343-a2d1-faf78ef3e206" src="/sites/default/files/inline-images/WK%20Family_2%20Resized.jpg" width="640" class="align-center" height="853" loading="lazy" />Simple Grains with Few Ingredients

More and more people are seeking to get back to basics, and cereal is much simpler than you may think. Most cereals start with grains that are simply puffed, toasted, flaked or shredded. Many WK Kellogg cereals contain minimal ingredients: grains, sugar, flavor and salt plus vitamins and minerals.

Nutrient-Rich

Cereal eaters get 14 more essential nutrients than non-cereal eaters,[5] which is a big deal when you consider more than 90% of Americans have a vitamin deficiency.[6] Many cereals are a great source of nutrients like Vitamin D, Calcium, Fiber, Iron and Folate. In fact, eating cereal has been positively associated with higher diet quality and is not associated with higher body weight among Americans.[7]
<img alt="Family eating cereal " data-entity-type="file" data-entity-uuid="8f6e4b96-ce76-4029-958b-28880e96bd01" src="/sites/default/files/inline-images/WK%20Family_3%20Resized.jpg" width="640" class="align-center" height="853" loading="lazy" />Added Nutrients Without Added Sugar

Research continues to show that cereal contributes to only 5% of added sugar in American diets and cereal eaters get no more added sugar than those who don’t eat cereal.[8] A majority of cereals in market also have less than 12 grams of added sugars per serving which is less than a tablespoon, and many cereals have single digit or zero added sugar.

About WK Kellogg Co

At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Our iconic brand portfolio includes Kellogg's Frosted Flakes®, Rice Krispies®, Froot Loops®, Kashi®, Special K®, Kellogg's Raisin Bran®, and Bear Naked®. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger® and Toucan Sam®, represent our deep connections with the consumers and communities we serve. Through our sustainable business strategy – Feeding HappinessTM – we aim to build healthier and happier futures for families, kids and communities. We are making a positive impact, while creating foods that bring joy and nourishment to consumers. For more information about WK Kellogg Co and Feeding Happiness, visit <a href="https://www.wkkellogg.com/" target="_blank">www.wkkellogg.com</a>.

Media:

<a href="mailto:media.hotline@wkkellogg.com" target="_blank">media.hotline@wkkellogg.com</a>  
269-401-3002

[1]Centers for Disease Control and Prevention (CDC). National Center for Health Statistics (NCHS). National Health and Nutrition Examination Survey Data. Hyattsville, MD: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, General Population, children ages 2-17 years old, [2017-2018]

[2]Zhu Y, Jain N, Vanage V, Holschuh N, Agler AH, Smith JD. Association between Ready-to-Eat Cereal Consumption and Nutrient Intake, Nutritional Adequacy, and Diet Quality in Adults in the National Health and Nutrition Examination Survey 2015-2016. Nutrients.

[3] Reider CA, Chung RY, Devarshi PP, Grant RW, Hazels Mitmesser S. Inadequacy of Immune Health Nutrients: Intakes in US Adults, the 2005-2016 NHANES. Nutrients. 2020 Jun 10;12(6):1735. doi: 10.3390/nu12061735. PMID: 32531972; PMCID: PMC7352522.

[4]Centers for Disease Control and Prevention (CDC). National Center for Health Statistics (NCHS). National Health and Nutrition Examination Survey Data. Hyattsville, MD: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, General Population, children ages 2-17 years old, [2017-2018]

[5] Zhu Y, Jain N, Vanage V, Holschuh N, Agler A, Smith J. Association between ready-to-eat cereal consumption and nutrient intake, nutritional adequacy, and diet quality in adults in the national health and nutrition examination survey 2015–2016. Nutrients. (2019) 11:2952. doi: 10.3390/nu1112295

[6] Centers for Disease Control and Prevention (CDC). National Center for Chronic Disease Prevention and Health Promotion Second Nutrition Report: Guidelines and Recommendations

[7]Sanders, Lisa M., et al. The Relationship of Ready-To-Eat Cereal Intake and Body Weight in Adults: A Systematic Review of Observational Studies and Controlled Trials. no. 4, July 2023

[8]RTEC: A Powerhouse of Nutrient Delivery in the US Dietary Pattern. Trend and percent daily contribution data: NHANES 2017-2018. Nutritional Strategies Inc. March 2021. Added Sugars in American Children's Diet: What We Eat in America, NHANES 2015-2016

Did you know that a bowl of cereal and milk can provide as much protein as an egg? On this National Cereal Day, rediscover the benefits of cereal—simply made and full of essential nutrients, whole grains and vitamins and minerals. 

To empower future growth, iconic beauty and entrepreneurship company Mary Kay announced today the appointment of Tara Eustace as Chief Opportunity and Sales Officer.

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