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M·A·C VIVA GLAM

A lipstick with stacked coins in the middle of it and to the side.
Philanthropy

Kim Petras and Danna Paola Star in MAC Viva Glam’s 30th Anniversary Campaign

M·A·C Cosmetics
May 31, 2024
Forward and side view of a model
Diversity and Inclusion

MAC Cosmetics UK&I Sponsors Central Saint Martins ‘Equal Futures Scholarship’ for Second Year

M·A·C Cosmetics
April 20, 2024
Four different color lipsticks on a black background
Philanthropy

MAC Cosmetics Marks 30 Years of VIVA GLAM With New MACximal Silky Matte VIVA GLAM Lipsticks & Expanded Mission

M·A·C Cosmetics
February 3, 2024
Philanthropy

MAC Cosmetics Serves As Official Partner of 27th Operngala Berlin

M·A·C Cosmetics
January 12, 2024
MAC store front with a "Know your status" board with red balloons in front.
Philanthropy

MAC Cosmetics and Community Healthcare Network Partner for HIV Testing Activation on World AIDS Day

M·A·C Cosmetics
December 9, 2023
Philanthropy

MAC Cosmetics Commits £1 Million to Charity in Celebration of VIVA GLAM’s 30th Anniversary

M·A·C Cosmetics
December 6, 2023
Philanthropy

MAC Cosmetics Aims To Inspire the Next Generation of Trans Makeup Artists

M·A·C Cosmetics
November 10, 2023
MAC Cosmetics: Changing Lives One Lipstick at a Time
Philanthropy

MAC Cosmetics: Changing Lives One Lipstick at a Time

M·A·C Cosmetics
November 3, 2023
Philanthropy

MAC Sponsors National Trans Visibility March in Fight for Equality

M·A·C Cosmetics
October 31, 2023
MAC Cosmetics Launches “Equal Futures” Makeup Artistry Program for LGBTQIA+ Youth
Diversity and Inclusion

MAC Cosmetics Launches “Equal Futures” Makeup Artistry Program for LGBTQIA+ Youth

M·A·C Cosmetics
October 21, 2023
Bhumi Pednekar
Diversity and Inclusion

Bhumi Pednekar Stars As the New Face of MAC VIVA GLAM, Joining the Ranks of Icons Before Her

M·A·C Cosmetics
July 12, 2023
The MAC team of walkers in a park in front of "aids walk new york" sign.
Philanthropy

MAC Cosmetics Participates in 38th Annual AIDS Walk New York

M·A·C Cosmetics
June 23, 2023
Philanthropy

200+ Shades Give Back 100% To Support Equal Rights on MAC VIVA GLAM Day of Giving

M·A·C Cosmetics
June 3, 2023
Diversity and Inclusion

MAC Cosmetics Celebrates Transgender Day of Visibility

M·A·C Cosmetics
April 7, 2023
RuPaul
Diversity and Inclusion

RuPaul Pays Tribute to 1994 MAC Viva Glam Look on RuPaul’s Drag Race 200th Episode Runway

M·A·C Cosmetics
March 1, 2023
Awards and Rankings

MAC VIVA GLAM Keith Haring Campaign Wins Silver “Corporate Social Responsibility” Anthem Award

M·A·C Cosmetics
February 24, 2023
Philanthropy

How a Lipstick Can Change a Life

M·A·C Cosmetics
November 24, 2022
Philanthropy

MAC Cosmetics UK & Ireland Donates £50,000 to Micro Rainbow To Support LGBTQ+ Asylum Seekers and Refugees

M·A·C Cosmetics
June 10, 2022
three lipsticks
Philanthropy

MAC Cosmetics' Charitable Donation Supports Unicef's HIV Prevention and Treatment Programs

M·A·C Cosmetics
May 7, 2022
Philanthropy

UNICEF and MAC Viva Glam Boost Efforts to Fight HIV/AIDS

M·A·C Cosmetics
May 4, 2022
Silhouette of mother holding baby
Philanthropy

MAC VIVA GLAM Honors Mother's Day With New $1,500,000 USD Donation to UNICEF's Work Aiding Women and Children

M·A·C Cosmetics
April 30, 2022
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