Application Experts (App-X), provider of web-based software solutions AIM and PULSE for the alternative asset industry, is announcing its certification as a Benefit Corporation – or B Corp – for its positive impact on society and the environment, including providing free software to nonprofits so they can track and measure their social and environmental impacts around the world.
Since 2006, App-X’s tech-and investment-savvy team has positioned the company as a trusted adviser delivering flexible software solutions including AIM, customized specifically to help fund managers track fundraising and investing, and PULSE, developed in partnership with today’s leading social impact organizations to holistically measure social impact activities. As a result, App-X now has more than 70 clients worldwide who collectively manage over $80 billion in assets.
“Our B Corp certification is a natural outgrowth of our focus on making a positive impact on the world while generating profits via our cloud-based software solutions for the alternative asset industry,” said Kevin Kelly, App-X CEO and founder. “Our PULSE software is used by some of the best known organizations in the burgeoning social impact movement to capture, measure and report metrics that paint a picture of the social change caused by their investments, products and services.”
App-X’s AIM software is a modified CRM system that centralizes institutional knowledge related to fundraising, investment due diligence, and portfolio management for alternative asset fund managers and institutional investors. AIM transforms Salesforce, the market’s leading CRM platform, to provide better communication with limited partners, deeper understanding of all investments in the pipeline, and decreased time spent hunting for information and preparing for meetings.
PULSE, winner of a Fast Company Social Capitalist Award, makes metrics easy to track for more than 50 organizations on six continents, including Acumen Fund, Root Capital, Inter-American Development Bank, Inveneo, World Resources Institute, and W.K. Kellogg Foundation. Think: seats opened in inner-city charter schools in the United States, broadband services connecting people in rural Africa, water systems delivering clean water in India, and affordable housing units built in Latin America.
B Corporations must create a positive impact on society and the environment, consider non-financial interests when making decisions, and report overall social and environmental impacts as assessed against a third-party standard. To obtain certification, App-X passed an assessment of its company activities, structure, environmental diligence and community impact.
App-X earned its B Corp Certification by proving positive impacts on all of its stakeholders, including employees, customers, the community and the environment. App-X gives back to the community through support of the Chanda Plan Foundation, a nonprofit improving the lives of people with disabilities through education and access to integrative therapies. The company also makes sustainable practices an integral part of its culture through a zero-waste office, composting and alternative transportation.
“Our technical experts have deep understanding of the private equity industry, a combination that puts us ahead of the competition and allows us to offer customizable software that leads the industry in functionality, extensive consulting services, and local support,” said App-X CTO Joe McVicker. “When we add to this expertise our B Corp focus on profits with a positive purpose, we are furthering the social impact movement’s goal of seeing all private equity and venture capital organizations care about the effects of their investment activity on society.”
B Corporations are a growing trend in the United States and part of a worldwide movement of for-profit companies voluntarily using the power of business to solve social and environmental problems. App-X is one of more than 515 Certified B Corporations across 60 industries that represent a diverse multi-billion marketplace. B Corp Certification is offered by the nonprofit organization B Lab. To become certified, a company must score an 80 or higher on the “B Impact Rating System” that assesses social and environmental performance. B Corporation members also are required to adopt the “B Corporation Legal Framework” designed to expand corporate transparency and accountability beyond what is required of traditional corporations.
About Application Experts
Application Experts, LLC, (App-X) is the leading provider of flexible web-based solutions for Alternative Asset Fund Managers and Institutional Investors. App-X clients are leaders in the Alternative Asset Community with over $80 billion in assets under management. App-X is headquartered outside of Denver with offices in Boston and Chicago. For more information, visit the App-X website.
