The pop-up spotlights the new crystal-clear, oak-aged Patrón Cristalino. Image courtesy of TRBusiness
Originally published by TRBusiness
Bacardi Global Travel Retail (GTR) launched a dynamic pop-up activation spotlighting Patrón Cristalino, the brand’s latest super-premium innovation, at Miami International Airport (MIA) in May.
Re-purposing the existing promotional materials means that waste is reduced while retaining the premium aesthetic Patrón is known for. Image courtesy of TRBusiness
The month-long promotion celebrated the new crystal-clear, oak-aged Patrón expression while also reinforcing the company’s commitment to reducing its impact on the environment by repurposing key structures from previous Patrón activations at MIA.
Patrón Cristalino is a blend of aged 100% Blue Weber agave añejo tequila filtered through charcoal. Image courtesy of TRBusiness
To reduce waste, Bacardi GTR reused and refreshed the pop-up’s signature agave-inspired lattice bar structure, a fixture used at MIA for three consecutive years.
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