Jerry Greenfield, co-founder of Ben & Jerry’s, a B Corp. and wholly-owned subsidiary of Unilever, joins the Board of Directors of BlueAvocado, a privately held B corp providing reusable consumer goods to meet needs of the fast growing conscious consumer segment. A pioneer in socially responsible business practices, Greenfield’s consumer products, retail, and marketing expertise will help accelerate the company’s growth focus on brand and distribution. Greenfield joins celebrity designer Lauren Conrad and Bruce Barshop, President of Barshop Ventures, as a Series B investor accelerating BlueAvocado’s capture of the $200 B dollar green living home segment worldwide.
“Since it began, Ben & Jerry’s has tried to show how business can create value for communities and the environment as well as for shareholders,” said Jerry Greenfield. “BlueAvocado is an inspirational consumer brand that can touch millions of lives with simple solutions that reduce waste and save precious natural resources. I’m excited to play a leadership role in a B Corp, at an inflection point in the company’s growth.”
“Jerry is a fearless pioneer, and a hero to so many B corps like me, using business as a force for good,” said Amy George, CEO of BlueAvocado. “BlueAvocado’s has kept 198 million disposables out of landfills and oceans. With Jerry’s leadership, we hope to deliver 10x the impact in the next four years.”
BlueAvocado’s portfolio of products from reusable storage (re)zip® and lunch kits to reusable shopping and travel can be found at top retailers and boutiques throughout the US and Canada, including Bloomingdale’s, The Container Store, Amazon, buybuybaby, reuseit.com, Target and select Whole Foods. The company will celebrate its impact milestone at the International Home and Housewares Show on March 9 at 3 p.m. Jerry and BlueAvocado CEO Amy George will be on hand serving ice cream and toppings in the BlueAvocado (re)zips. Open to show attendees and media.
For more information, or to schedule an interview, please contact Amy George at [email protected]
About BlueAvocado® BlueAvocado is synonymous with thoughtful solutions to simplify our lives, reduce waste and preserve the earth we love. Best known for its iconic (re)zip® reusable storage, shopping bags and lunch systems, BlueAvocado durable products minimize the use of disposables. To date, the company has avoided 198 million disposables, upcycled 7 million plastic bottles through its fabric, and empowered over 1000 women micro-entrepreneurs worldwide. A certified B Corporation, BlueAvocado joins over 1,000 businesses to redefine success by using the power of business to solve social and environmental problems. Founded in 2008 by Melissa Nathan, Paige Davis and Amy George, the company is headquartered in Austin, Texas. Find out more about at BlueAvocado.com.
