EcoBonus, the new BI loyalty coalition being developed specifically for eco-conscious product manufacturers, is pleased to announce a partnership with GoodGuide, the largest and most reliable resource on the health, environmental and social impacts of consumer products.
This strategic partnership further differentiates EcoBonus’ innovative platform, which will bring together a coalition of leading manufacturers, retailers, and service providers to reach and reward eco-conscious consumers. Leveraging GoodGuide’s reputable ratings system, this new alliance enhances EcoBonus’ decision engine; helping green-learning consumers further define sustainable product choices. “¨
“EcoBonus will increase consumer recognition of the manufacturers and retailers who support products that are safe, environmentally sustainable and ethically produced,” says Dara O’Rourke, founder of GoodGuide. “Partnerships such as this are transforming the marketplace.”
Manufacturers joining the EcoBonus coalition will receive unprecedented access to green-leaning consumers, along with an array of marketing tools to help them escalate exposure and improve resonance. BI’s established reward-code technology will also be leveraged to track consumer product purchases, providing participating manufacturers with measurable results that can be connected to specific product promotions.
“EcoBonus is thrilled to collaborate with GoodGuide to provide trustworthy ratings and details for many of our featured products,” says Tiger Beaudoin, EcoBonus Founder & VP of Marketing. “It reinforces the fact that EcoBonus is a coalition loyalty program like no other.”
GoodGuide’s (www.goodguide.com) mission is to provide manufacturers, retailers and consumers with the health, environment and social responsibility information they need to make better decisions. GoodGuide rates more than 75,000 consumer products on their health, environmental and social performance. Bringing together the highest quality data available, GoodGuide uses more than 1,500 criteria to evaluate products and companies and converts the information into easy-to-understand ratings.
EcoBonus (www.ecobonus.com) is an innovative coalition loyalty program from BI, the business improvement company. EcoBonus reflects BI’s commitment to building innovative solutions that solve today’s environmental challenges. For more information, visit www.ecobonus.com.
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BI produces measurable results for its customers by moving the people who drive the business: BI moves sales people to sell more, customers to buy more, and employees to create a competitive advantage. BI designs and executes business improvement programs for large companies nationwide and globally. BI, founded in 1950, is a privately held company with 900 associates located in 28 offices in the US, Canada, UK, Australia, Asia Pacific and the Middle East. More information is available online at www.biworldwide.com.
