Evaluation and Measurement for Corporate Community Involvement

January 8, 2005

CHESTNUT HILL, MA -Do you have measurable evidence that your company’s community involvement programs contribute to your company’s competitive edge, strategic goals or bottom-line? Can you justify their value-added benefit to senior management? Learn how to evaluate the impact of your community involvement programs, including the key steps in the evaluation process, different methods for conducting evaluations, best practices in evaluation and how to avoid pitfalls.

Determine the bottom-line value of your company’s community involvement efforts

Evaluate community advisory panels and other relationship building activities

Evaluate incoming requests for dollars, in-kind contributions and employee volunteers

Relate community involvement outcomes to marketing and sponsorship impacts

Link community involvement initiatives to human resource issues, including employee recruitment, training and satisfaction

For more information, go to www.bc.edu/centers/ccc/Pages/t_eval.html

To register go to www.bc.edu/centers/ccc/Pages/t_reg.html

The Center also offers courses at company sites on request, and can customize its offerings to address companies’ specific challenges and needs.

For more information, call The Center at 617.552.4545, or go to The Center’s web site at www.bc.edu/corporatecitizenship.

The Center’s executive education offerings cover planning, strategy, program development, implementation, communications, evaluation, leadership development and competency building, leading to a Certificate awarded by the Boston College Carroll School of Management.

About The Center for Corporate Citizenship at Boston College

The Center for Corporate Citizenship at Boston College engages with companies to redefine business success as creating measurable gains for business and society. Our vision is that business will use its assets to help assure economic prosperity and a just and sustainable world. The Center achieves results through the power of research, education and member engagement. The Center offers publications including a newsletter, research reports, and white papers; executive education, including a Certificate program; events that include an annual conference, roundtables and regional meetings; and a corporate membership program.

For more information visit The Center’s web site at www.bc.edu/corporatecitizenship.