Herndon, VA and New York, NY – May 27, 2009 – Gardenia Organic, New York’s first and leading “green” floral shop, and WedVert, the original and leading green wedding destination online, have paired to launch the first sustainable wedding floral collection, VERT Gardenia Organic. The new line makes it easy for brides to click and buy beautiful, fresh flowers online. Keeping true to WedVert’s Go Green, Save Green (r) reader promise, the collection features reasonable and competitive prices for sustainable bridal and bridesmaid bouquets, as well as boutonnieres and centerpieces, with wedding bouquets starting at $75. Each piece is made with fresh and naturally grown flowers that are certified USDA Organic, Veriflora and/or Fair Trade.
Gardenia Organic opened its doors in 2007 as New York’s first sustainable, ethically traded designer florist. Considered a leader in the floral industry, Gardenia Organic has been a media darling since its inception, making noteworthy lists and getting well-deserved nods, including recently topping Vogue’s ‘Most Wanted’ list and being recognized as ‘Best Florist 2008’ by New York Magazine.
VERT Gardenia Organic is also available at www.wedvert.com. The new eco-friendly flower line further extends WedVert’s new green wedding collection, VERT, which includes VERT Yoko Chapman, the first green and carbon neutral wedding stationery collection and VERT Jessica Iverson, an eco-couture wedding gown collection.
