General Mills Champions Grants Awarded to Help Children Nationwide Develop Skills to Eat Healthy and Stay Fit

General Mills Champions Grants Awarded to Help Children Nationwide Develop Skills to Eat Healthy and Stay Fit

May 28, 2004

MINNEAPOLIS – Fifty nonprofit community groups across the U.S. received grants totaling $500,000 from the General Mills Foundation to support pioneering programs that help children develop lifelong nutrition and physical fitness habits.

Now in its second year, the General Mills Champions program is a long-term partnership between the General Mills Foundation, the American Dietetic Association Foundation and the President’s Challenge. Additional components of the initiative include sponsorship of the Presidential Active Lifestyle Awards (PALA), as well as the development of nutrition and fitness mentoring models.

The initiative provides grants of $10,000 to schools or nonprofit community groups with programs that equip children and their families with skills they need to eat a balanced diet and exercise on a regular basis.

This year’s grant winners include programs such as Splash! Kids Aquatic Program for low-income African-American families in Philadelphia. Others include the Reading, Running and Celery Sticks program in St. Louis that combines physical activities with a reading program for 3-5-year-olds; Portland’s Healthy Start Program-Nutrition and Fitness Services that targets first-time mothers between the ages of 16 and 20; Give Me Five, an after-school program in Paul, Idaho in which healthy snacks will be served, 20 minutes will be devoted to physical activities, and a registered dietitian will present a weekly nutrition activity for students.

“Our success with the program last year demonstrates the power of partnering with local organizations across America to provide young people with the tools they need to live healthy, balanced and active lives,” said Chris Shea, president of the General Mills Foundation. “The program dovetails with the long-term work of the President’s Challenge, the ADAF and General Mills.”

Utilizing its resources and expertise on nutrition issues, the ADAF plays a critical role in evaluating the grant proposals. In addition to the grants, the General Mills Foundation provides support for up to 50,000 young people who participate in the President’s Challenge and earn the Presidential Active Lifestyle Award (PALA) for their commitment to a physically active and fit lifestyle.

Any community-based, nonprofit organization or agency is eligible to apply for this annual program for one of 50 grants of $10,000 each. Preschools, as well as elementary, middle and high schools are eligible. Among the requirements for receiving a General Mills Champions grant is that the program must include both a strong nutrition education and a physical activity component.

Information on the General Mills Champions program, grant applications, best practices and model programs that can be adopted by any organization are available at www.generalmills.com/foundation. Additional information on the Presidential Active Lifestyle Awards can be found at www.presidentschallenge.org.

The General Mills Foundation, celebrating its 50th year of giving, is a champion for stronger communities. In fiscal year 2003, General Mills awarded $77 million to communities across the country – representing more than 5 percent of company pretax profits. Of that amount, the Foundation awarded a total of $20 million in grants in the targeted areas of youth nutrition and fitness, family life, education, and arts and culture.

The American Dietetic Association Foundation is the philanthropic arm of ADA. It is a 501(c)(3) charity devoted exclusively to nutrition and dietetics. The Foundation funds scholarships and awards, education and research projects, and ADA strategic initiatives that promote optimal nutrition health and well being of the public. It is the largest provider of scholarships and awards in the field of dietetics.

2004 General Mills Champions Grant Recipients:

Splash! Kids Aquatic Program

Arthritis Foundation, Eastern Pennsylvania Chapter

Philadelphia, Pennsylvania

Fitness Counts: 1, 2, 3!

Be Active North Carolina, Inc.

Durham, North Carolina

Project: H.E.L.L.O. (Healthier Eating Life Line Options)

Beatrice Caffrey Youth Service, Inc.

Chicago, Illinois

The C.H.A.S.E. Program (Creating Healthy & Active School Environments)

Benicia Unified School District

Benicia, California

T.E.E.N. (Teen Education in Exercise and Nutrition)

Boys & Girls Club of Truckee Meadows Clinical Services Department

Reno, Nevada

Fitness Fusion

Boys & Girls Club of Allentown

Allentown, Pennsylvania

Dancing for Fitness

Buffalo Inner City Ballet

Buffalo, New York

Rural Alaska Program

Camp Fire USA Alaska Council

Anchorage, Alaska

Train the Trainers

Children’s Hunger Alliance

Columbus, Ohio

Choctaw Nation “I Have the Power”

Choctaw Nation of Oklahoma–Choctaw Nation Health Services Authority

Talihina, Oklahoma

Child Life and Education

Church Health Center (CHC)

Memphis, Tennessee

Learn and Earn

Cincinnati Recreation Commission Foundation

Cincinnati, Ohio

Program E.N.E.R.G.Y. (Education, Nutrition and Exercise for Growing

Youth) Colorado State University Foundation

Fort Collins, Colorado

Wellness is Cool

Columbia Valley Community Health

Wenatchee, Washington

Project Health

Community Action Project of Tulsa County, Inc.

Tulsa, Oklahoma

Lifelong Wellness for Kids

Conemaugh Health Care Systems

Johnstown, Pennsylvania

“It’s My Body!”

East Bay Asian Youth Center

Oakland, California

Project L.I.F.E. (Learning the Importance of Fitness Early)

East Islip Union Free School District

Islip Terrace, New York

Healthy Start Program–Nutrition and Fitness Services

Easter Seals Oregon

Portland, Oregon

Filer Elementary Walkers

Filer Elementary School

Filer, Idaho

180 Days to a Healthier School

Florence School District Three–Scranton Elementary School

Scranton, South Carolina

Atlanta After-School All-Stars Program

Georgia State University Research Foundation, Inc.

Atlanta, Georgia

Uniquely Me! Inside and Out, Loving the Skin You’re In and the Busy

Girls’ Guide to Exercise

Girl Scouts of Conifer Council

Texarkana, Arkansas

A Healthy You

Girl Scouts of Metro Detroit

Detroit, Michigan

Highway to Health

Girl Scouts Peacepipe Council

Redwood Falls, Minnesota

Reading, Running and Celery Sticks

Grace Hill Settlement House

St. Louis, Missouri

Calcium Girls (CAL-Girls)

Greater Minneapolis Girl Scout Council

Minneapolis, Minnesota

Windham Southeast Supervisory Union’s Nutrition and Fitness Challenge

Green Mountain Training Center for Healthy Schools and Communities

Brattleboro, Vermont

Choose F.U.N.! (Fitness Understanding Nutrition)

High Country Counseling and Resource Centers

Afton, Wyoming

Native Youth Posse

Ho-Chunk Community Development Corporation

Walthill, Nebraska

Food & Fitness Craze

Iowa 4-H Foundation

Ames, Iowa

Family Nutrition Education Project

La Rabida Children’s Hospital

Chicago, Illinois

Mighty Bites

Lakewood Legacy Foundation

Lakewood, Colorado

Walking on Sunshine

Lockhart Elementary Magnet

Tampa, Florida

Fit for Life

Lockhart Independent School District

Lockhart, Texas

Promoting Lifetime Activity for Youth (P.L.A.Y.)

Maricopa County Department of Public Health

Phoenix, Arizona

Girls Jumping in Memphis (G.J.I.M.)

Memphis and Shelby County Health Department–Community Development

Section

Memphis, Tennessee

E.F.F.E.C.T. (Establishing Fit Families through Education,

Communication and Training) Miami Valley Health Improvement Council,

Inc.

Fairborn, Ohio

Campeones De Salud (Healthy Champions)

Northside Inter-Church Agency, Inc.

Fort Worth, Texas

Youth Nutrition and Fitness Grant

Ohio University

Athens, Ohio

Give Me Five

Paul Elementary School

Paul, Idaho

Defeating Diabetes with Food and Fitness

Rocky Boy School

Box Elder, Montana

Berry Berry Good Childhood Overweight Prevention Project

Russell Child Development Center

Garden City, Kansas

Mission: Possible

San Jose Unified School District

San Jose, California

Triple F: Food and Fitness Frenzy

South Panola School District

Batesville, Mississippi

Good to Go

The Children’s Village

Dobbs Ferry, New York

Mind Body Connection: An Adolescent Nutrition and Fitness Program

Visiting Nurse Association of Fox Valley

Aurora, Illinois

On Target for Healthy Children

Waldo County Preschool & Family Services

Belfast, Maine

Get Up, Get Moving!

Yakima Valley Memorial Hospital Charitable Foundation

Yakima, Washington

“Y” Be Healthy

YMCA of Greater Miami

Miami, Florida