'How to Ensure Your Brand Communicates Your Values' to be Discussed at Ethical Corporation's Communications Conference

June 8, 2006

Philadelphia– Today, consumers are better informed than ever before and only a click away from finding the truth behind company headlines. They want to know who they’re dealing with and more importantly, what their values are. As a result, it’s becoming increasingly important for companies to do the right thing and to communicate it effectively to consumers.

Ethical Corporation’s conference on How to Communicate your Corporate Values to Consumers, to be held June 14-15 in Philadelphia will unite corporate marketing and communicate experts with the leaders in corporate responsibility.

Terry Micek, Deputy General Counsel and VP of Regulatory Affairs at Coors and Howard Miller, General Manager or Corporate Reputation in North America at BP will discuss the key motivators and drivers for marketing company values, and strategies to ensure that marketing campaigns successfully reflect company values. Jeffrey Hollender, President of Seventh Generation and Mel Coleman, Chairman of Coleman Natural Foods will provide key pointers on how to turn values into a competitive advantage.

Additional topics to be discussed include: effective communication, ethical advertising & purchasing, partnerships and collaborations, crisis prevention, media relations, and employees as CSR ambassadors.

Other top-level speakers at the conference include:

Organic Valley, George Siemon, CEO

Philip Morris USA, Vickie Bell, Director of Corporate Social Responsibility

Patagonia, Rick Ridgeway, VP of Communications and Environmental Initiatives

Aveda, David Hircock, Advisor to the President

Merck, David Ruth, VP of Corporate Communications

Global Reporting Initiative, James Murphy, Associate Director

Calvert Group, Julie Fox Gorte, VP & Chief Social Investment Strategist

Transfair USA, Elizabeth Bertani, Marketing Director

Equal Exchange, Dia Cheney, Director of Marketing

Organic Consumers Association, Adam Eidinger, Washington Representative

Whitewave, Ellen Feeney, Director of Responsible Livelihood

Bonneville Environmental Foundation, Tom Starrs, VP, Marketing & Sales

RecycleBank, Ron Gonen, Managing Director

Business Ethics, Michael Connor, Publisher and Executive Editor

And many, many more!