Unilever moves closer to fulfilling its commitment to buying all fish from sustainable sources by 2005
The Marine Stewardship Council (MSC), an independent, non-profit, non-governmental body with a set of principles and criteria for sustainable fishing, has launched the first certified fish products in London. The fisheries Australian West Coast Rock Lobster and Thames Herring went through a detailed evaluation process in the past to get prepared for the certification according to the MSC standards.
“I congratulate the Marine Stewardship Council in getting the first MSC-certified products on the market” said Unilever Chairman Antony Burgmans. “This is a significant step forward in the process of moving towards sustainable fishing, and I am certain other fisheries will follow the example set today.”
Unilever the leading international consumer goods company, whose products include frozen fish brands such as Iglo, Frudesa and Birds Eye in Europe and Gorton’s in the USA, has recognized for some years the need for a shift in the management of natural resources towards conservation and sustainability.
The company’s involvement in sustainable fishing arises from three key concerns. First, as one of the world’s largest buyers of frozen fish it seeks continuing business success. Second, as a consumer focused business Unilever must respond to consumers’ needs and concerns. While more and more consumers purchase fish, they are also beginning to understand the need for sustainability. Finally, Unilever believes that its future depends on the well-being of the communities it serves around the world, which in turn means that Unilever must itself act in a sustainable manner.
Unilever has therefore made a public commitment to buy all its fish from sustainable sources by 2005.
By following a phased process to move towards certification, Unilever is working with its suppliers to meet its commitment by 2005. A detailed investigation by Unilever of all fisheries supplying to the company is currently underway to select long-term sustainable sources.
