LIME

LIME Launches First Ever "Green" Ad Network

April 24, 2007

NEW YORK–(BUSINESS WIRE)–April 23, 2007–LIME, the #1 multiplatform green/healthy living lifestyle brand, today launched the first-ever “green” ad network, providing advertisers with a comprehensive one-stop-shopping opportunity to reach this burgeoning and desirable “green” market. The ad network, called LIME Ad Network, is comprised of a consortium of established bloggers and websites with a dedicated readership who are interested in wellness, eco-living and personal growth.

“Today, the term ‘green’ reflects a wider and more encompassing area of lifestyle interest, including eco-home, healthy foods, wellness, mindful fitness and green technology and products,” said C.J. Kettler, founder and CEO of LIME. “Increasingly, advertisers are developing brands and campaigns designed specifically to reach consumers who are interested in a healthier, greener, more balanced lifestyle. This audience has more than $230 billion in consumer spending power and until now there has been no aggregator of the green/healthy living sector. With the LIME Ad Network, we expect to amass the green audience from the grassroots and viral communities that are passionate about this emerging lifestyle.”

According to a LOHAS (Lifestyle of Health and Sustainability Organization) study conducted by the National Marketing Institute (NMI/2003-2006), consumer spending in the green/healthy living sector is $230 billion, split across five categories, including: EcologicalLifestyles ($81 billion), Sustainable Economy ($75 billion), Alternative Healthcare ($31 billion), Healthy Living ($28 billion), and Personal Development ($11 billion). In addition, market segmentation studies suggest that more than 139 million Americans are interested or active in this market sector. Year-over-year growth rates for key market segments are significant, including the Organic Trade Industry at 17% (OTA 2005), LEED certified Green building applications at 60% (U.S.Green Building Council, 2001-2005), Mind/Body fitness at 46% (Leisure Trends, 2004) and the purchase of Hybrid cars at 267% (National Marketing Institute, 2005).

The LIME Ad Network will nearly double lime.com’s current reach and will expand its footprint for advertisers interested in targeting this audience. The LIME Ad network brings together well established bloggers and websites with a strong following, such as:

Mongabay.com (www.mongabay.com), one of the leading

environmental science sites, reaching more than 600,000

monthly unique users and close to 2.5 million monthly page

views. Its goal is to raise interest in wildlife and wildlands

while promoting awareness of environmental issues. A kids’

version of the site (kids.mongaby.com) is available in 16

languages.
EcoGeek.org (www.ecogeek.org) monitors and explores the

current explosion in technology that has been designed to

mitigate the human impact on the environment. The site

provides daily insight into technologies that benefit our

environment, from hybrid cars to alternative energy.

EcoSherpa.com (www.ecosherpa.com) is the brainchild of Bentley

Christie and Steve Doiron, two Canadians with a passion for

eco-friendly solutions, EcoSherpa’s main goal is to connect

with and motivate as many people as possible – providing the

guidance and encouragement needed to get started on the path

towards green living.

The Beauty Brains (www.TheBeautyBrains.blogspot.com) is a site

that cuts through the hype and gives people honest, fact-based

scientific answers to questions pertaining to beauty and

cosmetics. The founders believe in enabling the consumer to

make healthier, informed decisions.

Savvy Vegetarian (www.SavvyVegetarian.com) is a green

vegetarian web site, with a wide range of popular vegetarian

recipes and cooking tips, along with free reports on

vegetarian diet, nutrition and lifestyle. Savvy Vegetarian

offers practical and informed vegetarian advice, plus articles

and resources on organic food, healthy eating, and green

living.

Eco-chick.com (www.Eco-chick.com) is a blog targeting women

who want to reach and write about environmental issues with a

sense of humor. Topics range from eco-fashion, new products

and design to climate change and the importance of recycling.

About LIME

LIME (lime.com) is a multimedia lifestyle brand with multiple platforms devoted to delivering entertaining and insightful content to the growing worldwide community focused on leading a healthier, greener, and more balanced lifestyle. LIME is currently available on broadband television, SIRIUS Satellite Radio channel 114, on demand with cable providers nationally, and at lime.com on your PC and mobile phone. LIME is owned by Revolution Living LLC and is headquartered in New York City.

Revolution Living (revolution.com), a majority investor in LIME, is a subsidiary of Revolution LLC, which builds innovative companies in sectors that are ready for dramatic change. The common theme linking Revolution’s businesses is that they provide consumers with greater control, choice and convenience. Revolution partners with companies in the early growth stage and manages them for long-term growth. The Chairman and CEO of Revolution is Steve Case, best known as the entrepreneur who made the Internet accessible to millions of people by co-founding AOL.