Originally published on LinkedIn

Professional hockey player Shiann Darkangelo balances the demands of owning a small business with playing pro hockey because it’s her passion. “We’re all in it for the same thing—to grow the game and to inspire young girls who hopefully won’t have to do two jobs.”

Principal is a proud sponsor of the Premier Hockey Federation, which designates 50% of its sponsorship revenue to increasing player salaries.

Principal has aligned its sports advertising and sponsorship strategy for 2022 to reflect its internal commitment to gender equity. Through its media investment, Principal is an active supporter of NCAA Women’s and Men’s basketball and professional tennis and golf across gender.