Thinkshift Communications is proud to announce that it has become a Certified B Corporation to underscore its commitment to environmental and social standards.
A B Corporation (“B” is for benefit) is a new kind of company that works to have a positive social and environmental impact. The B Corp ethos lines up squarely with Thinkshift’s mission: to help sustainability-oriented businesses and nonprofits achieve their goals by communicating about their work in ways that motivate action. Thinkshift aims to help create a more just, sustainable world by supporting enterprises dedicated to clean technology, resource-conserving products and services, management for social benefit, and environmental conservation.
“We became a B Corp to join a community of businesses that share our values and hold one another accountable to them,” said Sandra Stewart, Thinkshift principal. “By exchanging resources with fellow B Corps, learning from them, and promoting them, we hope to help change the way people think about business.”
B Corporations meet rigorous standards of social and environmental performance and must amend their governing documents to require consideration of all stakeholder interests – employees, suppliers, the community, consumers, and the environment – in company decision making. The long-term vision is for the B Corporation to become a legally recognized corporate form (like a C or an S corporation) in all 50 states.
About Thinkshift
San Francisco-based Thinkshift Communications creates strategic communications programs that help sustainability-oriented enterprises succeed. We make sure their communications are credible and inspire confidence, telling their story in ways that motivate audiences and give clients the attention they deserve. Thinkshift’s client list (present and past) includes New Resource Bank, Powerit Solutions, RoseRyan, Stanford University’s Sustainability Program, and the nonprofits American Lung Association of California, California Natural Gas Vehicle Coalition, and Cleantech Open. Learn more at www.thinkshiftcom.com.
About B Corporation
B Corporation is a project of B Lab, a nonprofit organization dedicated to using the power of business to solve social and environmental problems. Certified B Corporations meet rigorous standards of social and environmental performance, legally expand their corporate responsibilities to include consideration of stakeholder interests, and build a collective voice. There are about 400 Certified B Corporations from over 50 industries, representing a diverse multibillion-dollar marketplace. For more information go to www.bcorporation.net.
