PORTLAND, OR – April 21, 2008 – GreenPrint Technologies today announced the launch of a line of email signatures designed to reduce the number of emails printed unnecessarily. Called Treemail, the line of signatures will be available on the GreenPrint website beginning tomorrow for Earth Day. As well as generating awareness about the problem, GreenPrint has also provided an additional incentive: every email they can “convince” people not to print will be tallied, and for every tree saved GreenPrint will plant an additional tree, doubling the environmental benefit.
Over 97 billion emails fly around the world every day, and as the number of emails has risen, so has the amount of printing. Much of this is the result of printing emails as a way of archiving. In a study done by Lexmark more than half of the respondents over the age of 45 said they printed email off the web in order to save it. With that fact in mind, one of the Treemail signatures promotes GreenPrint’s free commercial grade PDF writer as a paperless alternative for archiving email.
“The unnecessary printing of email causes millions of trees to be chopped down every year,” said GreenPrint CEO Hayden Hamilton, “Rather than nag people about it, we’ve tried to create a fun incentive not to print unnecessarily which everyone can be a part of. If even a small percentage of emails incorporate one of our tree-saving signatures, it would help save thousands of trees daily.”
The email signature messages vary from the humorous ““ cartoonish trees pleading to be saved ““ to the more serious, such as “By not printing this email you’ve helped save paper, ink, and millions of trees.” Some of the signatures have links that direct users to the free version of GreenPrint’s paper-saving software, GreenPrint World, while others direct users to a page that tracks how many emails and trees the signatures have helped save.
A page that displays all of the tree-saving signatures, as well as detailed installation instructions for various types of email, is available on the GreenPrint website ““ http://www.printgreener.com/signatures.php.
GreenPrint Technologies, LLC is the maker of GreenPrint World, Home Premium, and GreenPrint Enterprise software designed to reduce waste in home and office printing. The software eliminates wasteful pages before they are printed, incorporates a PDF writer to provide an alternative to printing, and provides easy options to save ink and toner. For more information please visit www.printgreener.com.
